W.A Wildman and Jerry Watson opened their first stand on US Hwy 90 just outside San Antonio, Texas in 1963. At the close of business for the first season, they took the sales and subtracted the expenses and divided the net profit of about $37.16.

After operating at this sole location for two years, W.A. Wildman and Jerry decided they could achieve greater success if they operated more locations. The two men established 18 additional locations around San Antonio in small surrounding towns.

In 1966 they divided the locations between themselves and Mr. W was created.

Fast-forward to 2024 and Mr. W continues to innovate and expand into newer territory as we branch out with our latest development in offering high-quality merchandise, gifts and apparel to our beloved audience and community who insisted we do this over the past several years. Well, here we are and we simply couldn’t have done without you. Thank you.